We're excited to share two big pieces of news: Significant has opened its New York office, and Maria Van Buskirk has joined us as Head of Comms and Go-to-Market Strategy.

Maria comes to us from Media by Mother, where she built deep expertise across go-to-market strategy, consumer behavior, media, and data. At Significant, she'll be building a new practice that strengthens what we do best — helping clients create market advantage and build actionable strategy to bring it to life.

"Maria is the sharpest mind we know at the intersection of comms, data, and culture," said CEO Romain Naegelen. "She has a rare ability to take complex market dynamics and turn them into clear, executable strategy — the kind that actually moves businesses forward. Her arrival, and the opening of our New York office, mark a meaningful step in how and where we can show up for our clients."

The New York office comes during a period of sharp growth, as we've recently begun work with Salesforce, Peloton, Infatuation, OPI, and others. With a presence on both coasts, we're closer than ever to the partners we serve.

"I'm thrilled to be building alongside such a brilliant group," said Maria. "The gap between strategy and execution has never been more visible — and more costly. Significant is built for exactly this moment."

"Strategy too often stops at identifying what's true today," added CSO Jesse Unger. "With Maria, we're not just anticipating demand — we're building the conditions that make it real."